Then, if you’re trying to solve a problem - big or small - in business or government or in your own family, you can maybe slightly increase your chances to actually solve. It’s meant to be a fun, engaging, practical way to think about the way the world really works, think about the way incentives really work, and the way that people really respond to incentives rather than how they say they might. It’s not always problem solving, but that’s mostly what we try to do. Rather than trying and failing to answer a shard of those questions, we thought, “What if we could write a book that deputizes the entire world or whoever wants to think like we do?” to develop a set of rules, a blueprint for problem solving. To answer one email could take - forget about one day - months of research. We hear from people with all these problems and questions and queries about the way the world works. You used to have to write a letter to the publisher and hope they passed it along, which they never did. Of all the things that the digital revolution has produced, once of the coolest, simplest ones is you can now contact people who write books that you read. We hear from people a lot - emails mostly, which is great. Again, it took us a couple years to come up with a framework for a different book, and that’s this third book, Think Like a Freak…. We didn’t want to exploit it unless we had material that we were really proud of. We felt like we had profited and been really lucky to get to that point. Anytime someone sees a franchise presented to them, they want to take it and exploit it. Then for a third one, we were pretty sure we weren’t going to do another because we just didn’t want to milk it, contrary to the wishes of our publisher and agent. Then we thought, “Do we want to do another?” We took about two years to decide if we did and if we could come up with a good new material for a second one, which we did. We did, and we wrote Freakonomics, which was very successful. Then someone decided that it would be a good idea if we teamed up. I was interested in what we now call behavioral economics. I was working on a totally separate book about the psychology of money…. Dubner: I am a journalist, and I had written an article about Steve Levitt and his strange brand of economic research. ![]() ![]() They have created an international explosion. In this interview, Dubner discusses why we should say, “I don’t know” much more often than we do.Īn edited transcript of the conversation appears below.Īdam Grant: Your books have been fascinating to read. Grant recently interviewed Dubner about his new book when he visited campus as a guest lecturer in the series. Levitt argue that we are often overly confident about what we think we know, and they recommend a way to think differently to solve problems and make decisions. Stephen Dubner discusses his book, Think Like a FreakĪre you sure it is a bad idea to quit a job? In Think Like a Freak, Stephen J. Strengthen Your Leadership with the Science of Awe August 21, 2023.Timing Matters: Design the Day for Maximum Productivity October 20, 2023.The Power of Intentional Networking November 20, 2023.How to Make Your Team Smarter December 15, 2023.Meet the Authors: Wharton’s Katy Milkman on How to Change May 14, 2021.Meet the Authors: Mauro Guillén on How Businesses Succeed in a Global Marketplace June 21, 2021.Meet the Authors: Wharton’s Peter Cappelli on The Future of the Office November 4, 2021.Meet the Authors: Erika James and Lynn Perry Wooten on The Prepared Leader October 3, 2022.Improving Accessibility in the Workplace - and in Space May 16, 2023.How Employers Can Support Women’s Reproductive Rights June 20, 2023.How to Use AI in a Fair and Responsible Way November 9, 2023.Diversity Is Critical for the Future of AI November 10, 2023.Great Question: Kevin Werbach on Cryptocurrency and Fintech July 21, 2021.Great Question: Dean Erika James on Crisis Management August 16, 2021.Great Question: Wendy De La Rosa on Personal Finance October 15, 2021.Great Question: Witold Henisz on ESG Initiatives November 17, 2021.Making the Business Case for ESG May 3, 2022. ![]() How Companies and Capital Can Be Forces for Good June 21, 2022.Investing in Refugee Entrepreneurs in East Africa August 8, 2022.Why Employee-owned Companies Are Better at Building Worker Wealth November 11, 2022. ![]()
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